"It’s a new era in fashion - there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together."
Brit Rhythm, the new fragrance for men, is Burberry’s first fragrance launch since taking its beauty business in house in April 2013.
The launch of Brit Rhythm will be a key brand moment this year, and Burberry's biggest men's fragrance launch to date. We have an exciting campaign with a compelling, digitally driven story around music, that culminates in live gigs in October.
"Sexy and provocative, Brit Rhythm is inspired by the exhilaration and adrenaline of live music and the electric energy of the crowd."- Top notes: basil verveina, spicy cardamom, and a shot of juniper berries
- Heart notes: black leather, heady patchouli and styrax resin
- Base notes: sensual cedarwood heart, incense and warm tonka bean
The campaign, which rhythmically repeats the Brit Rhythm bottle, will be powered by user-generated content across digital and out-of-home channels - marking a first in luxury brand behaviour.
Brit Rhythm is a sexy and provocative fragrance for men, Rooted in the adrenaline and energy of music................
To celebrate the launch of Brit Rhythm, Christopher Bailey has designed a capsule collection of ready-to-wear and accessories that centres on the iconic leather jacket and the leather notes that sit at the heart of the fragrance
CHRISTOPHER BAILEY'S ECLECTIC CAPSULE COLLECTION FOR BURBERRY
Spring summer promo 2014 menswear collection soon to be out in the stores now.
The whole collection is quiet eclectic with color blocks in pastel shades, smart casuals teamed with quirky prints and bringing about a whole new street style element added in the collection.
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